Vivienne is currently completing a PhD in client feedback with Edinburgh Business School. She is a Fellow of the Australian Institute of Company Directors (AICD) and the Australian Marketing Institute, with more than 30 years’ experience in business development and marketing. Vivienne has a reputation for strategic and practical communication across a diverse range of sectors including professional services, finance, the arts, and public and community health.
Vivienne has facilitated workshops on developing and implementing change for improved results both in Australia and internationally. Her book, Growing Your Professional Practice, has been described as the ‘must have’ manual for professionals.
Vivienne is available for:
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Strategy and growth consulting
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Professional development mentoring and coaching
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Business development training for marketing, business development and client-facing staff
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Client engagement and service advice
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Marketing strategy, development and implementation
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Conference facilitation and speaking.
Vivienne Corcoran FAICD FAMI
STRATEGIC MARKETER, SPEAKER, AUTHOR,
COMPANY DIRECTOR AND BOARD MEMBER
Telephone (03) 9642 8300
Email vivienne@marketinglogic.com.au
EXPERIENCE
DHCC AUSTRALIA
Developing strategy and marketing assets for a major business IT transformation company.
GOLDER ASSOCIATES
Working with the senior management team of one of the world's largest consulting engineering firms to deliver Business Development and Client Feedback programs.
MARKETING LOGIC
We provide business and marketing strategy and advice to organisations looking to grow and/or change direction. Our advice is swift and practical. Visit our website for more information.
PITCHER PARTNERS
I work with the partners, directors and managers to develop strategy and help them build their business.
VICTORIAN OPERA
In just ten years, over 300,000 audience members have experienced a performance with Victorian Opera. We employ hundreds across the theatre industry and recruit some of the finest singers from Australia and around the world.
STATEWIDE AUTISTIC SERVICES INCORPORATED
Statewide Autistic Services Incorporated (SASI) offers teenagers and adults with high needs autism and other complex disabilities the education and support they need to live with dignity, respect and as independently as possible.
PREVIOUSLY …
LITTLE ATHLETICS AUSTRALIA
Providing strategic marketing and sponsorship advice to the Board and CEO.
SCOUTS VICTORIA
Scouts are in every part of our community, and Scouts is the biggest and most successful youth organisation in Australia. More than 20,000 boys, girls, and adults in Victoria from wide cultural or religious backgrounds, including those with an intellectual or physical disability, enjoy an unlimited range of activities. Member – Branch Executive Committee.
MOORES
One of Australia's truly ethically-focused law firms, committed to fixed fee work to help clients achieve good. Strategic marketing consultant helping them define strategy and achieve goals.
FRANKSTON ARTS CENTRE
Having been a member of the Frankston Arts Centre Board of Management (2004–2007), I was elected Chair of the Marketing Committee, overseeing recruitment and signing of major sponsorships.
TELSTRA
Reporting directly to the CEO and the Board, we conducted what was the largest brand change in the world. Changed the brand on 35,000 payphone booths, 15,000 vehicles, 12,000 buildings, 14 million pieces of paper, satellite dishes, monorails and manhole covers.
EMERGING WRITERS' FESTIVAL
The Emerging Writers’ Festival exists to promote the interests of emerging writers – to improve their opportunities for professional development and their engagement with the broader public.
FIRST NATIONAL REAL ESTATE
Marketing Logic provided PR, brand and strategic marketing advice to the First National Real Estate Group and its 450+ members across Australia.
RIGBY COOKE
Client service feedback and tender preparation and submission advice.
PHILLIPS ORMONDE FITZPATRICK
Working to revitalise a well-established intellectual property law firm with great people and skills to reach its full potential.
SMS MANAGEMENT AND TECHNOLOGY
Helped SMS develop a strong client and market focus with a new strategic plan, brand and approach.
BAYSIDE GENERAL PRACTICE NETWORK
Acted as an independent director on a board of doctors providing strategic advice, commercial experience and governance oversight.
ARTHUR ANDERSEN/ANDERSEN CONSULTING AND ACCENTURE
I was the Marketing Manager for Arthur Andersen & Co before it divided into Arthur Andersen and Andersen Consulting. Our Marketing Strategy saw the firm become the fifth largest Accounting firm in the Australian market. When Andersen Consulting became known as Accenture, we developed and built the brand for what would become one of the world's largest consulting firms. We were also responsible for tender and bid management, product and service development.
EXPERIENCE
TESTIMONIALS
'Working with Vivienne is an illuminating experience. Her pragmatic approach to strategic business and marketing advice means she always focuses on creating tangible value for her clients. She is not afraid to challenge thinking that may not create that value, because she wants your business to succeed as much as you do. Smart, down-to-earth, great company, it’s obvious she is highly-regarded by her clients. It’s a pleasure working with her.'
— Anita Coia, Corporate Communications and Engagement
'Vivienne has been a major driver of our client service program. She has developed, gained support for and implemented client service initiatives across the firm. The client listening, feedback and service programs Vivienne developed are now an integral part of our business and a major driver of service improvement in our firm.'
— Melanie Kent, Director, Marketing, Pitcher Partners
'Vivienne is a creative strategic thinker with a very strong execution focus. She has great success in getting teams/boards/groups to focus on the important concepts, make decisions, and develop strategy and tactics that work. A true professional.'
— Jenny Beresford, Research Director, Digital Innovation at Gartner
'Vivienne's vision combines with a strong practical capacity to plan and implement effective change in organisations. Her drive, clear thinking, and positive outlook makes her a force in her field. Her strategic input has made a substantial contribution to our renaissance, helping make it, once again, a dynamic leader in Australian real estate. Vivienne's steel-trap-mind will definitely deliver a dose of 'Marketing Logic' to your organisation. Plus, she has a great sense of humour!'
— Stewart Bunn, National Communications Manager, First National Real Estate
'When you hire experience you want it to be presented when necessary and Vivienne does so with near perfect empathy. By sharing what is needed and why she helps everyone improve. Where she shines is in bringing her experience and the client's business needs together. Never is Vivienne, "I'm the expert and you'll follow me". Rather, "I have expertise I think you'll benefit from. Let me help you to understand."'
— David Buchan, Bringing humanity back to the workplace
'Vivienne is the go-to person for professional services marketing.'
— Brett Scarlett, Strategic Advisor/Commercial Manager/Business Consultant and SME Company Director
'Vivienne is one of the most creative marketing consultants I have known. She is also a very effective strategic facilitator and has a direct style that cuts through noise and fluff to the heart of the matter. Vivienne also has a great sense of humour that adds to her abilities to work well with a large variety of clients.'
— Paul Cooper, Interim Director Strategy and Governance at CenITex
'Vivienne came to our business at a time when we were extremely busy and changing direction in response to client demands. Vivienne's strategic, board and business experience brought discipline and focus to a stretched management team. As a result, the business continued to grow strongly, but with purpose and direction. On top of her strategic input, Vivienne was able to roll her sleeves up and provide much needed hands-on marketing to help us achieve our goals.'
— Marcus Simkin, CEO, Myriad IT
EXPERTISE
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Marketing Strategy
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Strategic Planning
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Governance
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Professional Services
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Leadership Development
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Associations
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Public Speaking
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Team Building
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Client Surveys
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Superior Client Service
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Board Development
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Public Relations
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Real Estate
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Partnerships
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Public Health
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Accounting
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Intellectual Property
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Mentoring