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Stand out from the crowd

Being an expert, knowing the detail and providing clients with great insights and solutions are the reason you went into practice. The only challenge you have is that so did everyone else. How do you stand out from the crowd?

You cannot be everything to everyone, so the first thing is to know what kind of work you want to do and the kind of clients you want to do it for. Next you need to learn to market yourself. If you work inside a larger firm, then you need to market yourself to those people within the firm who can help you get work. If you work on your own, you need to learn to market yourself to referrers and clients. You need to know how to leverage your strengths, market yourself in person and on social media. Importantly, too, you need to learn how to turn contacts into clients without 'selling'.

All of this is easier than you might think, and I am delighted to be presenting on these topics at the upcoming Legalwise Seminar in Melbourne on Thursday 9 March 2017. Please join me!

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